09 MAY 2026
Oxfam Rice 2026 Event officially launched Empower Smallholder Farmers, Change Lives with an Oxfam Rice Packet. Four ambassadors attended to show their support
(Hong Kong, 9 May 2026) The Oxfam Rice Kick-off Ceremony was successfully held today at Event Hall, UG/F, CityWalk 2 in Tsuen Wan, marking the official start of the Oxfam Rice 2026. Officiating guests included Oxfam Ambassadors Raymond Wong and James Ng; Oxfam Rice Ambassadors Natalie Tong and Harriet Yeung, Oxfam Hong Kong Director General Henry Tang, Openrice Limited Managing Director Jenna Sung, Dah Chong Hong Head of Corporate Communications Joseph Lau, TamJai SamGor Marketing Director Maggie Sze, Johnson & Johnson HKCI Chairperson Clarrisa Lau, Concept 4 Limited Senior Sustainability Specialist Daisy Wong, and Deckers Brands PX, CSR & Office Manager Pamela Lin. Together with Oxfam, they called on the public to empower smallholder farmers to confront climate change.
Mobilising 3,000 volunteers with 68 rice stalls across Hong Kong
This year’s event will mobilise over 3,000 volunteers, with nearly 70 Rice Stalls across Hong Kong Island, Kowloon, and the New Territories over three consecutive weekends on 9-10, 17, and 24 May (see Appendix 1 for opening hours and locations of Rice Stalls). The event will also be held in Macau from 16-17 May, allowing residents of both Hong Kong and Macau to participate. Volunteers will engage directly with local communities, actively support the smallholder farmers, and bring care and hope to every corner of the city.
“Oxfam Rice Event 2026” gift series
This year, Oxfam partners with OpenRice for the first time, launching Oxfam Rice Packet and gift sets with limited edition luggage strap and ceramic mug featuring the popular character “Rice Boy.” By integrating messages of support for smallholder farmers into everyday life, this collaboration aims to engage the public through innovative and accessible means, in order to raise awareness of the impact of climate change.
Official Oxfam Rice Event 2026 website: Empower Smallholder Farmers. Change Lives with an Oxfam Rice Packet - Oxfam Rice Event 2026
Natalie Tong and Harriet Yeung appointed as Oxfam Rice Ambassadors
Oxfam officially announced today that Natalie Tong and Harriet Yeung are appointed as Oxfam Rice Ambassadors. Through their influence, they hope to convey the importance of supporting smallholder farmers and raise public awareness of the impact of climate change on farmers’ livelihoods.
After the ceremony, Oxfam Ambassadors Raymond Wong and James Ng, together with Oxfam Rice Ambassadors Natalie Tong and Harriet Yeung, visited Rice Stalls to take part in rice selling and to encourage the public to Empower Smallholder Farmers, Change Lives with an Oxfam Rice Packet, and to take concrete action for a better world.
Support smallholder farmers in coping with climate change and achieving self-reliance
The Oxfam Rice Event 2026 is Oxfam’s major annual fundraising event, aiming to mobilize public support to help smallholder farmers improve their livelihoods and confront climate change. Under the theme Empower Smallholder Farmers, Change Lives with an Oxfam Rice Packet, the event encourages the public to support poverty alleviation through the simple act of purchasing Oxfam Rice Packet, bringing long-term positive change to disadvantaged communities.
Funds raised will support Oxfam’s poverty alleviation projects, with a particular focus on empowering smallholder farmers in Chinese Mainland to adapt to climate change, strengthen their livelihoods, and pursue self-reliance. By improving farming conditions and securing stable income, smallholder farmers can protect their land and build a sustainable future for the next generation.
Climate crisis worsens poverty — Oxfam stands with smallholder farmers
In recent years, increasingly frequent extreme weather driven by climate change has had profound impacts on global food systems and grassroots communities, exacerbating poverty and inequality. Henry Tang, Director General of Oxfam Hong Kong said in his speech: “Climate change-induced extreme weather is becoming ever more severe. Yet Oxfam’s commitment to poverty alleviation remains unwavering. For many years, we have focused on the livelihoods of smallholder farmers and have provided comprehensive support to help them tackle climate-induced poverty. In Chinese Mainland, other parts of Asia, and East Africa, we have implemented projects that help smallholder farmers learn drought-resilient farming techniques, enabling them to maintain yields and secure income even under extreme weather conditions.”
About Oxfam Hong Kong
Oxfam is a global organisation committed to creating a world without poverty through its advocacy, development and humanitarian work.
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Group photo at the Oxfam Rice Event 2026 Kick-off Ceremony.
Oxfam Hong Kong Director General Henry Tang delivers a welcome speech at the Oxfam Rice Kick-off Ceremony.
Oxfam Hong Kong Director General Henry Tang (left) presents souvenir to Raymond Wong.
Oxfam Hong Kong Director General Henry Tang (left) presents souvenir to James Ng.
Oxfam Hong Kong Director General Henry Tang (left) presents Certificates of Appreciation to Oxfam Rice Ambassador Natalie Tong.
Oxfam Hong Kong Director General Henry Tang (left) presents Certificates of Appreciation to Oxfam Rice Ambassador Harriet Yeung.
Oxfam Ambassadors Raymond Wong and James Ng, together with Oxfam Rice Ambassadors Natalie Tong and Harriet Yeung, participate in rice selling, calling on the public to support the event.
