10 MAY 2025
The 2025 Oxfam Rice Event Kicks Off Celebrity Rex Tso and Snow Suen Sell Oxfam Rice to Support “Fight Climate Change, Empower Smallholder Farmers”
The opening ceremony for the Oxfam Rice Event 2025, Oxfam's annual large-scale fundraising event, was held today (10 May) at YM² in Kwun Tong. The event will take place over several weekends starting today (10-11 May, 18 May and 25 May) at multiple locations across Hong Kong Island, Kowloon, and the New Territories. More than 70 stalls and approximately 3,000 volunteers will participate in the charity sales, which will also be held simultaneously in Macau on 24-25 May. This year’s event continues the theme of “Fight Climate Change, Empower Smallholder Farmers”. The funds raised will be used to support Oxfam's poverty alleviation projects, including helping impoverished communities adapt to climate change, improve their living conditions, and achieve sustainable self-reliance.
The opening ceremony was attended by officiating guests including (in no particular order): celebrity athlete Rex Tso, celebrity Snow Suen; Hugh Kam, Council Vice Chair Chairperson of Oxfam Hong Kong; Betty Pun, Director General of Oxfam Hong Kong; Henry Tang, Director of Operations of Oxfam Hong Kong; Michael Wong, Fundraising and Communications Director of Oxfam Hong Kong; Ivy Yeung, Director and Head of Consumer Division of Dah Chong Hong Holdings; Joseph Lau, Head of Corporate Communications of Dah Chong Hong Holding; Johnson Ma, Chief Licensing Officer of Medialink Animation International Limited; Gian Chan, Associate Director of Sanrio Global Asia Limited; Pamela Lin, PX, CSR & Office Manager of Deckers Brands; Maggie Sze, Marketing Director of TamJai SamGor Mixian; Kennis Wong, Human Resources & Administration Manager of Concept 4 Limited; Karen Lau, Head of Marketing and Communication, Zurich Insurance (Hong Kong) and Connie Cheung, General Manager of OpenRice Limited.
The increasing severity of extreme weather caused by climate change is further exacerbating the global food crisis, poverty, and inequality. Hugh Kam, Council Vice Chair Chairperson of Oxfam Hong Kong, state: "The Oxfam Rice Event is entering its 30th anniversary, and we are truly grateful for the support from various sectors of society. Oxfam has always focused on the livelihoods of smallholder farmers worldwide, supporting them through different programmes to enhance agricultural productivity and improve disaster risk management. For example, Oxfam has helped Nepali smallholders adopt advanced scientific rice cultivation methods to combat drought; in Ethiopia, we introduced worm composting techniques, which successfully led to the cultivation of high-quality maize, onions, avocados, coffee, and wheat, significantly improving both the quality and quantity of their harvests.”
Betty Pun, Oxfam Hong Kong’s Deputy General, stated: “Every bag of Oxfam Rice represents a shared gesture of goodwill to support smallholder farmers. Through the charity sale of Oxfam Rice, we can mobilise public support to bring positive change in society. Oxfam is dedicated to providing comprehensive assistance to help smallholder farmers resist the increasingly severe impacts of climate change. We are implementing smallholder development projects across mainland China, other developing countries in Asia, and East African nations, helping them learn various drought-resistant farming techniques so they can maintain their yields and secure their livelihoods even in extreme weather conditions.
Celebrity athlete Rex Tso and celebrity Snow Suen also called on the public to support the 2025 Oxfam Rice Event, in order to help smallholders farmers acquire cultivation skills and strengthen their disaster preparedness to cope with extreme weather. This support aims to assist them in living without poverty and achieving self-reliance in the long term.
For more details, please refer to the website: www.oxfam.org.hk/tc/join-our-events/oxfam-rice-event-2025
The 2025 Oxfam Rice Event Gift Set
Oxfam Hong Kong continues to partner with Medialink Animation International Limited and feature the classic brand from British story book, Mr. Men Little Miss, for the design of the rice bags and gift sets.
|
|
|
Oxfam Rice Bag $20/Bag (100g) | Oxfam Rice Luggage Tag Gift Set
$68/Set | Oxfam Rice Tote Bag Gift Set
$168/Set |
The 2025 Oxfam Rice Event in Hong Kong
Rice Stalls Sales Date: 10-11, 18 and 25 May (multiple weekends)
Rice Stalls Location | Operation Date: *Opening Hours Saturday: 10 May: 13:00 - 18:00 Sunday: 11, 18 and 25 May 11:30 - 18:00 |
Public pavement of East Point Road Pedestrian Precinct, Causeway Bay | 10, 11, 18 and 25 May |
Public pavement of Hennessy Road near Causeway Bay Plaza I (outside Causeway Bay MTR Station Exit B), Causeway Bay | 10, 11, 18 and 25 May |
Public pavement of Jardine's Crescent outside Causeway Bay MTR Station Exit F | 10 May |
Public pavement outside Wan Chai MTR Station Exit A2 | 10 and 25 May |
Public pavement of Kornhill Road near Kornhill Plaza (South), Tai Koo | 10, 11, 18 and 25 May |
The Pavement of Des Voeux Road Central outside Wheelock House, Central | 10 May |
Public pavement outside Sai Wan Ho MTR Station Exit A, Sai Wan Ho | 10, 11 and 18 May |
L1 Atrium, YM² Yue Man Square, Kwun Tong | 10 May |
The pavement of Lung Poon Street (near Plaza Hollywood), Diamond Hill | 10, 11 and 25 May |
The pavement in front of Choi Hung MTR Station Exit B (near Ngau Chi Wan Market), Choi Hung | 10 and 18 May |
The pavement of Kwun Tong Road near Kowloon Bay MTR Station Exit B (underneath the footbridge connecting Telford Gardens), Kolwoon Bay | 10, 18 and 25 May |
Public pavement of Hung Hom Road outside Whampoa MTR Station Exit A, Whampoa | 10 and 18 May |
Laguna Verde Resident's Club House, Laguna Verde, 8 Laguna Verde Avenue, Hung Hom (*The rice stall is located within a private housing estate, and a valid resident identification must be presented for access.) | 10 and 11 May |
Chuang's London Plaza (219 Nathan Road), Tsim Sha Tsui | 10 and 18 May |
Public pavement outside Mong Kok East MTR Station (near Bus Terminus), Mong Kok | 10 and 25 May |
Pavement near Hang Hau MTR Station Exit B2, Hang Hau | 10, 18 and 25 May |
Pavement near Multi-storey car park of Bauhinia Garden, Po Yap Road, Tseung Kwan O | 10 May |
The pavement outside Sha Tin MTR Station Exit B, Sha Tin | 10, 11 and 25 May |
The pavement outside Tai Wai MTR Station Exit A, Tai Wai | 10, 11 and 18 May |
Club Oceanaire, Oceanaire, 18 Po Tai Street, Ma On Shan (*The rice stall is located within a private housing estate, and a valid resident identification must be presented for access.) | 10, 18 and 25 May |
Area near Sheung Shui MTR Exit C, Choi Yuen Road, Sheung Shui | 10 May |
Footbridge of Sheung Shui MTR Station Exit B2 towards Sheung Shui Centre, Sheung Shui | 10 May |
Open area between Tsuen Wan Town Square and Silka Far East Hotel, Castle Peak Road-Tsuen Wan, Tsuen Wan | 10, 11, 18 and 25 May |
Open area outside Kwai Fong MTR Station Exit D, Kwai Tsing | 10, 11 and 18 May |
Public pavement outside Tin Hau MTR Station Exit A1 | 11 May |
L1 Yue Man Lane, YM² Yue Man Square, Kwun Tong (Near Shop 1A18) | 11, 18 and 25 May |
The pavement of Kwun Tong Road near Kowloon Bay MTR Station Exit A (underneath the footbridge connecting Telford Gardens), Kowloon Bay | 11 May |
The pavement of Lung Cheung Road in front of Wong Tai Sin MTR Station Exit E, Wong Tai Sin | 11 and 25 May |
Public pavement of Hung Hom Road outside Whampoa MTR Station Exit B, Whampoa | 11 and 25 May |
Public pavement of Nathan Road behind Tsim Sha Tsui MTR Station Exit E, Tsim Sha Tsui | 11 and 25 May |
Public pavement outside Mei Foo MTR Station Exit A, Lai Chi Kok Road, Mei Foo | 11 May |
Public pavement of Argyle Street outside Mong Kok MTR Station Exit C4, Mong Kok | 10, 11 and 18 May |
The pavement at junction of Pai Tau Street and Sha Tin Rural Committee Road (Near Grand Central Plaza), Sha Tin | 18 May |
For the latest information regarding the rice stalls, please refer to the webpage:
www.oxfam.org.hk/tc/join-our-events/oxfam-rice-event-2025
About Oxfam Hong Kong
Oxfam is a global organisation committed to creating a world without poverty through its advocacy, development and humanitarian work.
Enquiries：
Theresa Tsang
Communications and Digital Fundraising Manger
Oxfam Hong Kong
Tel: (852) 6056 9691
Email: [email protected]
Candy Yuen
Communications Officer
Oxfam Hong Kong
Tel: (852) 6379 3729
Email: [email protected]
(From left) Maggie Sze, Marketing Director of TamJai SamGor Mixian; Connie Cheung, General Manager of OpenRice Limited; Gian Chan, Associate Director of Sanrio Global Asia Limited; Johnson Ma, Chief Licensing Officer of Medialink Animation International Limited; Michael Wong, Fundraising and Communications Director of Oxfam Hong Kong; Betty Pun, Director General of Oxfam Hong Kong; celebrity athlete Rex Tso; celebrity Snow Suen; Hugh Kam, Council Vice Chair Chairperson of Oxfam Hong Kong; Ivy Yeung, Director and Head of Consumer Division of Dah Chong Hong Holdings; Pamela Lin, PX, CSR & Office Manager of Deckers Brands; Kennis Wong, Human Resources & Administration Manager of Concept 4 and Karen Lau, Head of Marketing and Communication, Zurich Insurance (Hong Kong), together unveiled the “Oxfam Rice Event 2025” and urged everyone to support Oxfam rice, in order to fight climate change and empower smallholder farmers.
(From left) Maggie Sze, Marketing Director of TamJai SamGor Mixian; Connie Cheung, General Manager of OpenRice Limited; Gian Chan, Associate Director of Sanrio Global Asia Limited; Johnson Ma, Chief Licensing Officer of Medialink Animation International Limited; Michael Wong, Fundraising and Communications Director of Oxfam Hong Kong; Betty Pun, Director General of Oxfam Hong Kong; celebrity athlete Rex Tso; celebrity Snow Suen; Hugh Kam, Council Vice Chair Chairperson of Oxfam Hong Kong; Ivy Yeung, Director and Head of Consumer Division of Dah Chong Hong Holdings; Pamela Lin, PX, CSR & Office Manager of Deckers Brands; Kennis Wong, Human Resources & Administration Manager of Concept 4 and Karen Lau, Head of Marketing and Communication, Zurich Insurance (Hong Kong), together unveiled the “Oxfam Rice Event 2025” and urged everyone to support Oxfam rice, in order to fight climate change and empower smallholder farmers.
Welcome speech from Hugh Kam, Council Vice Chair Chairperson of Oxfam Hong Kong
Celebrity athlete Rex Tso (left) and celebrity Snow Suen (right) call on everyone to support the 2025 Oxfam Rice Event!
Celebrity athlete Rex Tso (left) and celebrity Snow Suen (right) call on everyone to support the 2025 Oxfam Rice Event!
(From left) Henry Tang, Director of Operations of Oxfam Hong Kong; Kennis Wong, Human Resources & Administration Manager of Concept 4; Karen Lau, Head of Marketing and Communication, Zurich Insurance (Hong Kong); Maggie Sze, Marketing Director of TamJai SamGor Mixian; Betty Pun, Director General of Oxfam Hong Kong; Johnson Ma, Chief Licensing Officer of Medialink Animation International Limited; Gian Chan, Associate Director of Sanrio Global Asia Limited; Ivy Yeung, Director and Head of Consumer Division of Dah Chong Hong Holdings; celebrity athlete Rex Tso; celebrity Snow Suen; Connie Cheung, General Manager of OpenRice Limited; Hugh Kam, Council Vice Chair Chairperson of Oxfam Hong Kong; Joseph Lau, Head of Corporate Communications of Dah Chong Hong Holding; Pamela Lin, PX, CSR & Office Manager of Deckers Brands and Michael Wong, Fundraising and Communications Director of Oxfam Hong Kong all supporting this year's Oxfam Rice Event as it approaches its 30th anniversary.
Celebrity Snow Suen (left) and celebrity athlete Rex Tso were selling rice together to support impoverished smallholder farmers.
Celebrity athlete Rex Tso urges everyone to support the 2025 Oxfam Rice Event—"Fight Climate Change, Empower Smallholder Farmers."
Celebrity Snow Suen Tso urges everyone to support the 2025 Oxfam Rice Event—"Fight Climate Change, Empower Smallholder Farmers."
Celebrity Snow Suen (left) and celebrity athlete Rex Tso call on everyone to support the 2025 Oxfam Rice Event!
