Yamasona (first from the left) and members of the Jiatang Women's Handicraft Cooperative.

In Zhenqin Village, located in the Jiatang Protected Area of Sanjiangyuan, Qinghai, Yamasona runs a small shop. Unlike typical rural shops, this one is adorned with exquisite Tibetan carpets, and the goods are neatly categorised and displayed, reflecting the meticulous attitude of its owner. However, what truly showcases Yamasona's empowerment is her journey as the leader of the Jiatang Women's Cooperative.

In pastoral areas, the traditional division of labour has long been that women manage household chores, care for the elderly and children, and help with milking cows and making dairy products, while men are responsible for herding and working outside. Despite the limited opportunities, there is a group of women striving to seek opportunities to participate in livelihood improvement and community development.

In the second half of 2021, following a study tour for herders, the village began discussions on learning from other pastoral areas and developing women's handicrafts. Upon hearing this news, Yamasona immediately took the lead. As the leader of the women's dance group, she already had experience in organising women to participate in community activities. She led a group of more than ten women to form a handicraft group, which developed into a formal cooperative by the end of 2022. Oxfam Hong Kong and a local partner, Shan Shui Conservation Center, provided comprehensive support for the development of local women through funding, capacity and network building.

Under Yamasona's leadership, the cooperative established a sound management system, organised professional felt-craft training for members, developed new products inspired by local species, and expanded sales through online and offline channels. From a turnover of 30,000 yuan in 2022 to over 100,000 yuan in 2024, the success of the cooperative has given Yamasona and the women more confidence and self-assurance. This hard-earned success has not only brought additional income to their families but also granted women more equal voices in their families and communities.

Yamasona has organised cooperative members to participate in study trips and exchanges, as well as hosted visiting groups. The women have sold their products at stalls, trade fairs, and local festivals, reaching cities like Beijing, Shanghai, and Suzhou, and even in the UN Biodiversity Conference (COP 15) in Montreal. The cooperative has become a bridge connecting rural pastoral areas with the outside world. Through their felt works, the women share stories of empowerment and conservation with China and the world, stepping out of their homes to enhance their confidence and abilities and broaden their horizons.

Tibetan fox felt pendant made by the Jiatang Women's Handicraft Cooperative.